As part of Gatorade’s annual Global 5v5 Soccer Tournament for 14-16 year old athletes, Paragon executed the USA portion of the event. Paragon identified key markets and built a regional format in which the Regional Finalists advance to the National Qualifier to compete for the National Championship. Throughout the Gatorade 5v5 USA Tournament, all athletes were given a one-of-a-kind experience immersing them with the Gatorade brand.
Successfully engage athletes, parents, trainers, coaches, and administrators
Conceive and deliver unique, cutting edge brand experiences
Create and execute impactful events