To build brand affinity and awareness in the Great Lakes region, Paragon leveraged Pepsi partnerships with the best teams in the area including the Detroit Lions, Detroit Tigers, Michigan State University Athletics, Pittsburgh Steelers, as well as prominent community events and festivals. Through these partnerships Paragon executed experiential activations and product sampling to support launches for new products like Bubly and Mtn Dew Ice. Each experience was built to engage Pepsi’s broad fan base.
PARTNERSHIP MARKETING
Identify, negotiate, and activate strategic sponsorships
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
TREND ANALYSIS & RESEARCH
Leverage proprietary analytics and measurement tools