Paragon leveraged PPG Paints’ league wide partnership with the NHL to produce and distribute a national commercial campaign – in both English and French – to air across North America during the NHL Stanley Cup Playoffs. The campaign featured digital and television content, including exclusive behind the scenes footage with iconic Hockey Hall of Fame historian and Stanley Cup keeper, Phil Pritchard.
Identify, negotiate, and activate strategic sponsorships
Content Creation, Production & Distribution
Develop and distribute original content
Talent Identification & Procurement
Research and secure talent for brand and product endorsement
Digital, Social & Mobile Marketing
Amplify engagement through emerging mediums